Abeiene Nejar

Freelance consultant empowering clients by leveraging insights, helping them make culturally relevant and informed decisions. Working with both agencies and startups, services include cross-channel experience, workshop facilitation, user research, personas, usability tests, wireframes, and visual design.

Designed features based on research findings, established a design culture, and introduced the "two burger team" to Influitive, a web and mobile application that helps B2B marketers capture their customer's advocacy to increase revenue growth. - increased first time user experience by 50% - customer base growth through designs - implemented user research practices and usability testing protocols - initiated and facilitated design studio workshops

Worked with cross functional teams to help drive successful digital campaigns for for diverse industry clients of leading ad agency, TAXI. Clients included Canadian Tire, Boston Pizza, Telus, and Koodo Mobile. - Canadian Tire's House of Innovation campaign helped widen customer perceptions about brand innovation - Boston Pizza website redesign and campaigns increased growth by 59% and increased online orders

A branding and design agency that helped expose me to a wealth of design knowledge. - Helped design branding concepts for a women's non-profit organization - Assisted with packaging designs - Conceptualized the look and feel of luxury travel brochures