Aleksandr Serov
Partner / Gesellschafter, Managing Director, Mastership
Berlin, Deutschland
Über mich
As a seasoned professional with over 12 years of experience in Sales, Business Development, and Operations, I have consistently transformed businesses into profit generators with sustained year-on-year growth. My extensive leadership experience spans various industries, including manufacturing, logistics, DIY, B2C retail, e-commerce, and B2B distribution, which enables me to apply diverse expertise and strategies to improve business performance. My background as a Purchasing Executive in a manufacturing company has given me a strong understanding of how and why buyers choose suppliers, which helps me to increase sales. I have successfully launched an e-commerce project as part of an omnichannel sales process and have led my B2B sales team to become the best sales team in the company. Overall, I have a proven track record of driving growth, reducing costs, and leading successful sales teams, and I am committed to continuous improvement and business development.
Werdegang
Berufserfahrung von Aleksandr Serov
Bis heute 9 Jahre und 2 Monate, seit Mai 2015
Managing Director
Mastership
Mastership is an e-commerce and marketplace-based small business. Auto parts. Annual sales growth of 35-40% • Creating and implementing a business strategy • Developing and promoting websites, as well as conducting online marketing • Implementing CRM and customer loyalty programs • P&L Managing Key results: • TOP-2 brand in a category on the marketplaces of the Russian and CIS • Developed and launched B2C and B2B products • Formed a sales department and back office (purchases, logistics, accounting)
4 Jahre und 8 Monate, Okt. 2017 - Mai 2022
Executive Director
Enisey
Enisey is a business group with 3 main business directions: agricultural machines dealer, non-food retail (170 stores), DIY- retail (25 stores). More than 800 people. Annual turnover 75M Euro. Key results: • Formed and implemented a 3-year business strategy. Growth of net profit by 24%. • The market share of machines sold in the region for 2 years increased from 63% to 85%. • Development and launch of e-commerce as part of omnichannel business sales. Annual sales 1.2M Euro.