Aleksandra Körkemeier

• Develop global social media strategy for DCMN Corporate Communications channels with a focus on Germany, France, England, United States, South Africa and India • Manage social media channels for DCMN and SCALE Conference, drive content production, editorial calendar, community management, and reporting. • Liaise with internal stakeholders such as Brand, People, Tech, Insights, and client-centric teams to develop relevant social media stories. • Own a budget for social media activities

- Develop and manage global social media growth strategy with focus on Poland, Turkey, Hungary, Romania, parts of Africa and Asia - Plan and develop content and campaigns for Facebook, YouTube and Instagram, launch and optimize paid social ads, measure progress and report; oversee media buying agency - Manage a team of six; supervise a digital budget - Cooperate with web developers to create new responsive and rebranded websites - Coordinate text localization into 17 languages

- Created web content and copy, analyzed and optimized traffic for Nickelodeon Poland - Developed and planned social content and global campaigns for Nickelodeon and Nick Jr. North Europe: Poland, Benelux, Nordics, Germany, Austria, Switzerland - Supported digital sales campaigns for global entertainment brands and toy producers (e.g. Disney, Lego, Mattel, Hasbro) - Worked on implementation of Polish Nickelodeon YouTube channel - Localized text, websites and apps into Polish

- Created web content and copy, implemented integrated marketing concepts and covered live events (e.g. MTV EMA's) for MTV Poland

- Editor-in-chief of the customer magazine „Silesia” - Editor-in-chief of the customer magazine „20 years of McDonald’s in Poland”. This publication was awarded with "Złota Szpalta 2013" (Polish content marketing awards) in the category "One time publication" - Writer for lifestyle magazine "Aktivist" and customer magazine "House Mag"

- Built relationships with celebrity and network publicists and record labels to break exclusive news stories in a dynamic, deadline-driven environment - Managed official TVN "Dancing with the Stars” and "Cold Feet” websites - Recruited to conduct on-camera interviews with high-profile celebrities, artists, writers and fashion designers (e.g. Joe Cocker, Nicholas Sparks, Naomi Klein, Jeremy Scott, Katy Perry, Kim Kardashian, Lana Del Rey) - Generated live social media content

Media Faculty