Alexandra Stoeva

Since I was a child I have been captivated with stories and storytelling, this is the reason why I Love interacting with people and striving to be part of international organizations with the strong global collaboration among colleagues. Being a part of a multi-faceted company allows me to visit and constantly learn from other cultures. Currently I’m a sales specialist supporting clients with solutions that not only bring clear advantages for their products but strengthen their brand perception and market position. Every brand has its own story to tell and to be remembered with—stories that will engage, inform, and impact their audience. My role is not only to make sure that the packaging serves its purpose for protection, but also is used as a medium for communication, of these unique stories with the end consumer and create more touchpoints. The more touchpoints are hit, the higher are the chances that the customer will buy the product again, thus meeting the goal: repeat purchases.