Alexey Lazarev
Bis 2023, Head of User Acquisition, Admirals
Über mich
I'm Alex. I'm a marketing manager with more than 5 years of professional experience in marketing. My strength is to always start with analysis and planning. I think that it is the only possible start for successful project. Throughout my career I worked as performer and as manager with almost all stages of attracting a client, starting from strategy, design and all the way to retention and upsale of clients. This experience gave me knowledge and understanding of processes and ability of being efficient project marketing manager. I thrive on being data-driven and results-oriented. From SEO to social media, I've tackled various digital marketing strategies. As a team lead, I bring a positive attitude and motivate my team to go the extra mile.
Werdegang
Berufserfahrung von Alexey Lazarev
* Responsible for paid traffic in over 30 countries in 5 regions; * Allocated the annual PPC budget (> € 6M ) according to the company's goals; * Management and optimisation of accounts at Google ads, Microsoft Bing, Meta, LinkedIn; * Finding more profitable markets and approaches (increased ROI by 9% in 4 months); * Developed and implemented A/B testing strategies; * Led and managed acquisition team of 5 PPC specialists; * Collected and analysed data of paid traffic performance and customers behaviour;
* Daily performance monitoring of incoming traffic on the website; * Regular reports on traffic data and customer behaviour; * Daily monitoring of website performance and opportunities for optimisation; Improved analytical system using Google Tag Manager, Google Search Console, Google Analytics 4, Heap. * Developed technical requirements for web events structure to increase data accuracy; * Preparing technical requirements for report developments in Google Analytics 4 and Tableau;
1 Jahr und 2 Monate, Apr. 2021 - Mai 2022
Freelancer
Freelance
* Planning and sticking to the budget; * Setting up advertising accounts in Google.Ads, Yandex.Direct, Meta; * Development of SEO strategy, planning semantic core, and implementing technical edits * Preparation of text content for marketing purposes; * Creation of landing pages using web platforms; * Marketing analysis of competitors, customers, and position on the market; * Analysis of company performance; * Making strategic decisions based on analytics conclusions;
3 Jahre und 3 Monate, Feb. 2018 - Apr. 2021
Chief Marketing Officer (CMO)
Techservice
* Developed and implemented the company's marketing strategy; * Developed annual marketing budgets; * Set up and managed multiple traffic sources - organic, paid, affiliate, partner; * Coordination of SEO contractors to meet companies targets; * Creation of content for advertising: texts, images, video; * Coordination of development of the new website; * Established paid traffic using Google.Ads, Yandex.Direct, Instagram, Facebook; * Constantly analysed traffic performance using Google Analytics (Universal)
1 Jahr, Feb. 2017 - Jan. 2018
Customer Service Manager
Techservice
* Certification of technical products, machinery and equipment; * Search for new clients on the cold base and the Internet, negotiations with customers and contractors; * Constant communication with new and regular clients. * Negotiating commercial offers to achieve agreement with the client; * Managing entire certification process;
Sprachen
Englisch
Fließend
Russisch
Muttersprache