Alfred Honegger

Berufserfahrung von Alfred Honegger

• Bis heute 16 Jahre und 6 Monate, seit 2008

  Head innovation management practise (ad interim)

  Dolder Business Engineering GmbH

  Stratgic Marketing for liquid logistic

• Bis heute 28 Jahre und 6 Monate, seit 1996

  Senior Partner / CEO

  msnc.asia - Marketing, Sales & Network Counseling

  STRATEGIC & OPERATIVE MARKETING marketing, sales & network counseling, definition and implementation of sales strategies. Setup of new sales channels, extension and coaching of existing sales structures (direct and multilevel marketing). SUPPLY CHAIN MANAGEMENT for consumer and investment goods. ONLINE & SOCIAL NETWORK MARKETING design and development of accessible Content Management Systems WebSites, Shops & Communities, Search engine, Keyword Marketing, as well as Search engine Optimization.

• 2004 - 2007

  Marketing & Operation (ad interim)

  Saragon AG, Group 3 M AG, Daytek AG, Custodia Gastro GmbH

  Gastro Consultancy - development and implementation of Hospitality/Gastro concepts for the following Restaurants and Hotels: Rest. Höhe Glarus, Rest. Pöstli Bellwald, Hotel Edelweiss Bellwald, Restaurant Sonne Weisslingen, Da Alfredo Catering Weisslingen

• 1998 - 2004

  Management Partner & Senior Consultant

  Cebu People Express Corporation (ad interim)

  Creation, development and implementation of the Mactan Economic Zone employee transportation concept for Aboitizland, with a target to transport approx. 6’000 employees a day from Cebu City to MEZ 2. Creation, development and implementation of a new bus line (Franchise) from Cebu City to Badian, with a transport capacity of 500 passengers a day;

• 1996 - 2000

  President & Chief Executive Officer

  Casa Mondo International AG

  Definition and development of all management, sales and marketing instruments such as: business and marketing plans, budgets, set-up strategy, development and implementation of Casa Mondo’s direct sales and recruiting strategy. Creation, development and market introduction of the following Casa Mondo product lines: “ChefLine” a high quality stainless steel cookware range; “VacuLine” an innovative food conservation system; and “CareLine” a complete body and skincare product range.

• 1997 - 1998

  Director Asia Pacific (ad interim)

  Hamilton Medical AG

  Organization and participation of: the Asia Pacific Sales Partner Meeting (1998, Cebu, Philippines); Sales/Product and Technical Training I+II - 1998 Cebu, Philippines; Workshops and Seminars in: Singapore, Thailand, Malaysia, Korea, Indonesia and Vietnam (1998); Expositions in: Malaysia (Medica), Indonesia (IndoMedical) and Thailand (Lung Congress in Bangkok 1998);

• 1991 - 1997

  Sales Director Asia Pacific and Executive Member of the Board of Directors

  AMC International AG

  Responsible for all sales activities (Strategies, Business Plans, Budgets etc.) in all the Asia Pacific subsidiaries in: Japan, Korea, Hong Kong, Philippines, Indonesia, Malaysia and Singapore; Set up of new operations in Hong Kong (1993), Philippines (1994) and Taiwan (1995); Organization of annual Asia Pacific Sales Meeting for the top sales partners/managers of the region (1993 Phuket/Thailand, 1994 Lankawi/Malaysia, 1995 Cebu/Philippines and 1996 Chang Mai/Thailand);

• 1989 - 1991

  Managing Director

  Victor Technologies AG

  Responsible for overall management of the company; Reorganization (conception, realization and implementation) of the computer assembling line; Launching of an entire new computer assortment in the Swiss market

• 1989 - 1989

  Marketing Director Indirect Sales

  Bull (Schweiz) AG

  Responsible for preparation, coordination, control and implementation of the “Indirect Sales Strategy” and the marketing plan for the “small/medium” Swiss computer business. Planning and supervision of the indirect sales budgets;

• 1988 - 1989

  Marketing Directors Indirect Sales

  Unisys (Schweiz) AG

  Responsible for conception, realization and implementation of the ISO Marketing Strategy and Plan, as well as carrying out all marketing and sales activities. Build up and management of the “Indirect Sales Operation”, as well as the responsibility for major distributors and key/specialist dealers;

• 1984 - 1988

  Member of the Board - Product Management, Logistic, Sales Large Accounts

  Commodore (Schweiz) AG

  Responsible for product management, coordination between product purchase and logistics. Responsible for customer support in all product matters, as well as whole over Sales management of Commodore Switzerland;

• 1976 - 1984

  Director & Member of the Board

  Edafid Swissoft AG

  Acquisition and establishment of a distribution network in the Swiss market with key and large accounts, like RUF Accounting, ComputerLand and Philips, as well as the conception of Standard Business Software application and individual software solutions for the Swiss market.