Andreas Humbel

Account planning as springboard for better, integrated communications campaigns.

Pitch support, strategy development & implementation as well as managing the media side of competitive activities

Try to make the creative teams in an advertising agency fall in love with the media side of things!

Strategic Vision for media planning professionals Formerly MediaVest as in StarcomMediaVest Group AG

Introduce account planning to the media agency side of communications

In collaboration with OOS Architects, win pitch, develop content and produce all exhibits and stories for the new hall individual transport at the Museum for Transport in Luzern (biggest Museum in Switzerland).

Support the consultancy in its early stages of development.

Support the consultancy in its early stages of development.

Develop an oversee all marketing in the area of leasing and loan for GE Switzerland.

Support the establishment of a new consulting unit at the University St. Gallen, HSG.

Overall project responsibility for the presentation of the GM passenger car und LCV Brands (GM, Cadillac, Opel, Chevrolet & Corvette) at all the relevant Motor Shows in Europe and Asia (incl. Geneva, Paris, Frankfurt, Tokyo, Beijing, Shanghai).

Management of all Marketing initiatives including adaptation of Topdeq mail oder catalogue.

Manage the communication needs for all Duty Free Shops in the A/ME regions ports of entry/exit.

Account Exec for Cardinal (Introduction of a new "style" of beer into the Swiss market - Cardinal Original Draft), some Effems petfood brands, Zürich Insurance, DHL, Jaffa Fruits, ....