Andres Messmacher

Head of a multinational team of 3 marketers & driving a €100 million business Media & Communication Strategy: From TV exclusive to TV + Digital incl. search, rich media & online video campaigns, partnerships (Google, Yahoo, In Skin, Widespace, Trip Advisor) & social media (Facebook) Regional Marketing & Commercialization Strategy: definition and implementation to address the European insecticides & repellents markets – worth €900 million: portfolio, pricing, shopper programs & media support

Marketing Manager Home Cleaning – brands Duck, Pronto, Mr. Muscle & Kiwi Head of a team of 3 marketers & managing a €60 million business Pricing & portfolio strategy: turned Duck brand -29% SOM in toilet cleaning- back into share growth through a reworked assortment and pricing.

Head of a team of 2 customer marketers & managing channels representing €45 million business Trade Strategy: Redefined Customer Marketing role, from service oriented to true strategic growth partner for more than 40% of SCJ's business in Spain, achieving annual growth rates of almost 2%. Relationship Management & Event Organization: Led Customer Thought Leadership events, increasing the share of trade of customers involved from 25% to more than 60%.

Key Account Manager – Eroski, Makro (Metro Group), Douglas, New channels & e-Commerce Consultative selling: Turned client Eroski (€11 million Net Sales) back to growth by partnering with the customer for better presence at the POS and intense involvement of Category Management. Long term goal orientation: Recovered Douglas Customer worth 2 Million Net Sales for Beiersdorf by developing mutual trust, allowing crucial information exchange and enabling the right customization of the commercial offer

Senior Brand Manager NIVEA Sun & Private Label project leader Team Leadership: Led NIVEA Strategic answer to private labels in Spain, through the launch of an entry price body care range representing €6 million revenues and the development of a long term "megabrand" strategy Brand Management: Grew NIVEA Sun share of market by 1,5 points to 23% by reworking channel strategy and simplifying existing assortment, enabling the launch of market relevant innovations

International Brand Manager NIVEA Body Head of a team of 3 marketers in a €900 million business Global Marketing Strategy: Led NIVEA body restage for 2009 involving more than €500 million net sales globally, decisively improving consumer perception and providing the platform for launch of innovations. Innovation: Introduced NIVEA into the nutri-cosmetics market through Good-bye Cellulite program, achieving number 1 position in all key markets where launched. Global Communication development

Brand Manager NIVEA Deodorant ATL & BTL Strategy: Grew NIVEA Deodorant share from 7% to 9% in a 200 Mio. Euro market by a focused media and promotional strategy. NPD Launch: Gained number 3 position in the male deodorant market through the 360 degrees launch campaign of NIVEA Aqua Cool, growing share from 15% to 18%.

Junior Brand Manager Medical Division - Hansaplast BTL & promotional marketing: turned Hansaplast back to share growth (+2%) by concentrating BTL activities around partnership with Looney Tunes.

Stations in local marketing, sales and international marketing

Business Administration, Marketing, Finance

Marketing & Business Administration