Angie Wu

- Increased registration rate to 71% by implementing a new signup flow base on different user types. - Identified several usability issues by conducting several quick usability tests. - Proposed a new visual design that attracts college student to increase 50,000 downloads. - Increased weekly retention to 68% by connecting with school learning system. - Conducted user research that helped us knowing our target audience the best.

- Designed and shipped ( credit card — checkout flow ) for online order system (RichiVIP). - Worked on a new mobile coupon service in RichiVIP to boost user’s referral. - In charge of overall user experience for Breeze Rewards iOS and Android app (Information architecture、main flows 、wireframes and user testing) - Shortened release cycle by 40% after introducing Sketch as the main development tool for our team.

-Sole designer work in an agile and collaborative environment with development and product management to design mobile and tablet apps (iOS and Android) for our client. Successfully launched 5 apps within one year. -Designed several service solutions for clients in different industries to use our BLE scanner and beacon. -Branding and identity design