Aniruddh Madhusudan

Responsible for campaign quality for all Clients. Worked in conjunction with the assigned Production Analyst's, BSA, and Account Manager on designated full-service accounts. Oversaw a team of 10 Quality Analysts and Worked closely with the Production Analyst to ensure successful email programs. Ensure overall Client satisfaction through timely and accurate completion of projects. Developed and Maintained Client Specific QA process and program documentation.

Oversaw a team of 6 Digital marketing specialists. Provided strategic support and guidance to managers regarding email marketing strategy and initiatives. Partnered with managers across the company to create and execute 25+ highly targeted email campaigns per month(an increase of 90% over prior activity)..Drove a 16% increase in CTR by involving product managers in the design of creative briefs

Building Marketing/Nurture Campaigns Creating Email groups for different regions and implementing the same in the email templates Hands on - Nurture Program, Washing Program (Lead Clensing), Lead Scoring Program, Lead Routing, and Nurturing campaigns.Building Scheduled reports Involved in building the Lead Score Model to leverage the contacts in the Eloqua database as per the client’s requirements.

Electronics and Communication