Anna Laura Heinrich

Supported the development and re-launch strategy of two in-house brands: Parfums de Marly & Initio Parfums Privés. • Assisted the marketing team on daily projects and strategic marketing plan for 2017/2018. • Developed marketing mix project including, proposition of concept, packaging and merchandising design. • Conducted competitor analysis for niche perfumes. • Supported the marketing team with preparation of the annual seminar, including location set-up and preparation of technical tools.

Implemented and developed marketing strategies, including advertising and communication campaigns. • Achieved higher brand awareness through leading and operating PR activities. • Organised the brand's presents at the Glamour Pink Carpet Event. • Conducted cost calculation and quotation negotiation resulting in cost-saving and increased operational efficiency • Launched two new products, including negotiation with suppliers and product and package design using InDesign, Illustrator and Photoshop.

Digital communication in the luxury hospitality industry. • Led customer support on social media, created weekly content plan for clients with more than 25.000 followers. • Created newsletters, involving HTML coding and using Mailchimp. • Designed, realised and controlled relevant marketing arrangements across multi-channels by operating through various communication channels. • Created a strategic marketing plan with the goal to create qualified leads and to raise the brand awareness.

Operated as part of a student team on the transformation of a printed employee magazine (“Commerzbanker”) into a digital application, analyzed and compared more than 25 magazines with their related applications, created a catalog of measures for the improvement of the “Commerzbanker-App”

Dean’s List | International Marketing • KPMG “Ace the Case” Challenge | Top 12 finalists in the UAE • GOMC: Google AdWords & Google Analytics • Hult Business Challenge: “Create a Brand with Purpose” | Unilever • Executive workshop "Disruptive Innovation in the Luxury Industry" | Dubai

Semester abroad | International Marketing & Luxury Marketing: American Business School | Paris Consulting Project: Commerzbank “From Print to App” Project studies: Optimising sales potential by developing a multi-channel strategy, Bachelor Thesis: “NOline” - A modern marketing concept