Anna-Louisa Werner

Traineeship focused on management, strategy and marketing in Hamburg and London.

I worked with high-profile clients to improve their internal and external communication skills with a specific focus on IPO communication. Created reports in English and German and conducting translation work between the two languages. Monitored on a daily basis the clients’ presence in German and international news.

I worked for prestige brands such as Gucci, D&G, Lacoste, Hugo Boss, Escada and Kellogg’s. Had daily phone and e-mail contact with important magazines and newspapers in the Middle East to secure coverage for our prestige brands. I further helped to prepare and plan big events that would promote the client’s brand and updated coverage reports for the various brands. Learnt how to deal with a high work load under a lot of pressure and how to meet tight deadlines.

I worked as part of the sales team to promote Berenberg to external clients and institutional investors. I successfully delivered a number of long and short term projects to tight deadlines. Engaged extensively with internal stakeholders to enhance my work at Berenberg. Further, I compiled a media database of corporate clients. Moreover, I had to produce the weekly Calendar of Events for distribution to global clients.

Strategy

French, Middle Eastern Politics