Anna Füzesi

- Digital lifecycle management for existing customers - Planning, implementing and optimizing multi-step campaigns, using digital channels: E-NL, SMS, Push Notification - App marketing: building awareness for the app and engaging customers to keep using it - Customer value management: defining target groups, relevant offers and channels for cross- and upselling campaigns - Piloting and rolling out new initiatives - Project management with cross-functional local and international teams

- Marketing project management - Budget planning and reporting - Managing suppliers

- Planning and implementing x-sell campaigns - Defining target groups, offers and relevant channels, budget planning, creative material development, result analyses - Co-ordinate related internal departments - Manage related agencies: creative agencies, printhouse, database owners, etc. see less

- Planning and implementing multi-brand consumer relationship marketing program, involving 22 brands and 4 times 300k customer contacts per year - Continuous improvement of the program based on A/B testing and market research data - Budget planning - Web-site management - Manage external agencies and internal departments (marketing, sales, trade marketing, care line)