Anna Gruzina
Angestellt, Performance Marketing Manager, InnoGames GmbH
Abschluss: Master, Ural Federal University
Hamburg, Deutschland
Über mich
An experienced marketer with a profound knowledge of digital marketing. Passionate for creating growing models and finding new ways to attract more customers. Strong entrepreneurial spirit and design thinking approach. Analytical mindset and strong negotiation skills. Passionate for creating growing models and finding new ways to attract more customers.
Werdegang
Berufserfahrung von Anna Gruzina
- Creative production management. Creating content for social media, app stores, and advertising. - Interacting with development and product management. - Developing and contributing strategic plans for new company branch Mediatain Production - ASO and app marketing. - Analysing competitors and content environment for creating an outstanding content strategy. - Taking part in video production as a project manager, animator, and video editor.
1 Jahr und 1 Monat, Sep. 2017 - Sep. 2018
Head of Digital Marketing
Eksmo
- Managing a team of 2 people: SMM-manager and Project-manager. - Development and execution of digital marketing strategy for the company. Elaboration of digital infrastructure: social media, websites, internal and external blogs, e-mail. - UX/UI constant improvements based on A/B tests. - E-mail marketing - Launching and running ads in Facebook Ads, Google AdWords, Youtube. - Influencer marketing - Trade-marketing - Operational sales analytics - Training and educating brand managers
1 Jahr und 7 Monate, Jan. 2016 - Juli 2017
Product Manager
Mann, Ivanov, and Ferber
- Formation of a product portfolio. Deciding on book titels and authors. - Consumer and market analysis. - Creation of product appearance, positioning, and branding - Marketing strategy development and execution - Creation of omnichannel communication platform (social, e-mail, blog, e-shop, PR, Ads) - Management of a team of 3 people - Negotiating with trade channels Achievements - Revenue growth of the science book branch is more than 50% YoY
6 Monate, Juli 2015 - Dez. 2015
Head of Marketing
Mann-Ivanov-Ferber
- Management a team of 10 people - Interacting with stakeholders and facilitating cross-functional interaction - Product marketing (strategy, positioning, price, and naming) - Market and consumer analytics - Reporting to stakeholders using KPIs and driving specific recommendations for action Achievements - Developed a training system for the new employees - Created an automated system based on Google Spreadsheets, which accelerated work, and increased reports accuracy and speed.
7 Monate, Juni 2014 - Dez. 2014
Head of Marketing Department
41-Home
- Managing a team of 2 employees - Strategic marketing planning and budgeting - Creating brand positioning and building awareness - Event organization - Making and analyzing reports. Reporting to the stakeholders. - SMM strategy and execution
3 Jahre und 1 Monat, Juni 2011 - Juni 2014
B2C Marketing Manager
Vimpelcom
Brought more than 300 new products to the B2C market. I was responsible for the revenue goals of the entire region. I achieved a fast-track promotion from assistance position to the B2C Marketing Manager in 1 year. As achievements: B2C Revenue grew steadily by 4-5% YoY, outpacing the growth of the market (1-2%); Implemented the NPS (Net Promoter System) - customer loyalty management. In 6 months, the NPS index grew by 14 points; Managed MNP (Mobile Number Portability) implementation.
3 Jahre und 1 Monat, Juni 2008 - Juni 2011
Marketing Manager
Raster
Made company group rebranding. Developed a brand book and restructured corporate identity utilization. Created a sales IT-solution, to optimise offer preparing time. Launched two websites on seasonal topics to promote products.
Ausbildung von Anna Gruzina
9 Monate, Sep. 2009 - Mai 2010
Marketing
Ural Federal University
Marketing, Public Relations, Strategic Planning
5 Jahre und 5 Monate, Sep. 2005 - Jan. 2011
Physics
Ural Federal University
The physics of the atomic nucleus and particles
Sprachen
Englisch
Fließend
Deutsch
Gut
Russisch
Muttersprache