Anna Lacka

Marketing and PR strategy for 2013 - Budget planning and execution - Media relations - Press conferences and events - PR for luxury products (Piano House apartments)

Marketing Director Aldo, Gap, Hugo Boss, Esprit, Mango New Look, River Island, Dune, Mexx - Marketing strategy - Marketing budget planning and execution - Events management - New brands launch to the Polish market and new stores opening - Collaboration with advertising and PR agencies - Successful launch of Gap to Poland - Launch and brand awareness building of New Look - People management

Marketing and PR Manager CEE The Body Shop, Topshop, Topman, Mothercare, Next, Claires - Marketing and PR strategy - Marketing budget planning and execution - In store marketing supervision for all brands - New stores opening - Collaboration with advertising and PR agencies

Marketing and PR Coordinator - Marketing and PR service of investments projects (B2B) - Marketing budget planning and execution - Planning and implementation of media campaign - Public Relations and Investor Relations coordination - Collaboration with advertising and PR agencies

Public Relations Manager Marketing communications: - Development and implementation of PR strategy, - PR service on daily basis (internal and external communication), - Organization of press conferences, - Media relations - Cooperation with PR agency, Corporate communications: - Coordination and production of informative materials for business partners; - Media relations - company profile – preparation of concept and execution; - Productions of internal movies for the company needs May 2004

Marketing