Anna Nesterova

• major interface between Export team, Global Marketing, PR departments and international distributors • Provision and guard of the Brand identity across Export markets • Preparation & control of marketing plans and budgets for key Export markets • Duty Free activation • International POSM supply • International “Best practice” sharing • Adaptations of available marketing tools for Export markets • Participation in Global Marketing developments • Coordination with Global PR department • Work with

• Brand relaunch campaign: development of new brand platform (Altai vodka) • Repackaging: agency briefing, brand and market immersion, agency pitch, design generation and development • Product development: organoleptic test and analysis • Marketing research: quanti &quali • ATL/BTL agencies management • Merchandising standards development • Reporting and performance analysis • Corporate programs: corporate brand identity & web-site development

• Annual business performance reporting • Sales analysis and forecasting • Marketing budget allocation • Product extension launch campaigns and special BTL projects • Merchandising standards development • POS regional dispatch