Anna Sinitsa

Developing marketing strategy of a brand, collection in accordance with the assortment plan and the development calendar, including creating collection’s concept, color map, design sketches in collaboration with designers, sample review and approval. Participation in developing brand advertising concept, preparing briefs for creating advertising layouts. Fulfilling sales plans, achieving markups and other economic targets of the relative brands.

Developed effective supplier base. Negotiated contract terms with suitable suppliers, reached best deals for the company. Efficient distributed orders between suppliers, reducde average product cost in department by 8% in one year. Initiated different activities in order to prevent delays or make adjustments on time. Successfully managed team’s work and controlled all processes from quotation till shipment within department capacity over 400 styles, worth over $2 million, 10-12 suppliers every season.

Managed the entire product life cycle of 20% of ladies’ assortment worth over $10 million. Supervised team’s work in order to develop attractive profitable product within brand’s and collection concept. Initiated optimization of product’s transportation packing which reduced the price for designated product by 5%. Initiated new product development strategy for category and increased sales for FW 2012-2013 and SS13 by 15% and 20% accordingly. Launched 2 limited collections with fast-fashion concept.

Assisted with the request from product development team Created seasonal books (styles, fabrics, commercial information) based on upcoming collection Collected daily requests from retail shops, analysed data and submit in report to product developing team

Assisted with the requests from product development team, Took Part in collection Assessment and Order planning.

Communication with consumers and determination of their needs, presentation of products, customer service and cash operations.

Marketing Management, Marketing Strategy, Management, Commerce, Marketing Communication, Commodity.