Anton Peters
Angestellt, Head of Marketing & Data Solutions, Electrolux
Stockholm, Schweden
Werdegang
Berufserfahrung von Anton Peters
Bis heute 2 Jahre und 9 Monate, seit Okt. 2021
Head of Marketing & Data Solutions
Electrolux
Ownership of strategy and delivery of Marketing Data & Technology solutions. Navigating the organization in the harmonization journey of a highly fragmented technology landscape while introducing new capabilities around Data Activation, Composable Data Assets and Scalable Content Ecosystems. Piece by piece changing traditional one-off-project mindsets towards product focused teams who are empowered and accountable for the full lifecycle of data and technology.
Making operations, processes, data, marketing & advertisement technology simpler, for Covestro. Empowering the Marketing Teams with tools, data, analytics, optimized processes and lead focused strategies to do what they do best, even better - create marvelous experiences for prospects and customers. Establishing a digital lead generation mindset to drive top line growth across all regions and business units.
3 Jahre, Jan. 2017 - Dez. 2019
Head of Practice - Marketing Data & Technology
SAP
Leading a global team of Marketing Business, Technology and Analytics Consultants by example with passion, empathy, experience and hunger for the new. Getting my own hands dirty, while working as a managing consultant on digital marketing, from creative campaign ideation to central marketing operations, from email deliverability to WeChat integration, from click-to-open rate to churn propensity.
1 Jahr, Jan. 2015 - Dez. 2015
SAP Marketing Cloud & Analytics Consultant
SAP Deutschland SE & Co. KG
2 Jahre und 3 Monate, Okt. 2012 - Dez. 2014
Solution Consultant CRM & Customer Analytics
SAP (Schweiz) AG
3 Jahre und 1 Monat, Sep. 2009 - Sep. 2012
Working Student - Development, Sales & Consulting
SAP AG
Working student at SAP, being active member of 5 different teams across diverse areas in development, sales & consulting. Always focusing on CRM/Marketing related topics.
Ausbildung von Anton Peters
3 Jahre, Okt. 2009 - Sep. 2012
Wirtschaftsinformaitk - Sales & Consulting
Duale Hochschule Baden-Württemberg Mannheim
Sprachen
Deutsch
Muttersprache
Englisch
Fließend