Arseniy Sukhanov

Responsible for: 360 support for Sales structure of Core global business (Beverages, Snacks, Juices) in Russia, Local Modern Trade Customers and Traditional Trade channel: selling stories for Customers, Must Win Battles, Annual planning and reviews

Responsible for: Shopper insights agenda for Snacks in Russia, HoReCa channel across all categories, Household panel, Shopper segmentation, Shopper missions, Shopper Decision Trees and Path-to-Purchase biggest projects for whole company

Key responsibilities: Team management (5 direct reports) Key accounts management and client service Presentation of proposals and reports to clients Internal leadership on methods, solutions and tools

Key responsibilities: Managing full-cycle research projects (from brief to presentation) Coaching and managing junior staff Accounts management and development Sales of research to clients and profitability control Internal leadership in research tools and solutions

Key responsibility: Assistance to Research Proejct Manager (whole scope of her work)