Asdrúbal González

- Responsible for opening a new branch office in Spain. Ensuring that the new office successfully integrates into the company's operations and contributes to its growth and success in the local market. - Develop and implement business strategies, including sales, marketing, and operations strategies. Achievements: • From 0€ to 4M€ in two years of full operation. • Branch office with 8 people after two years. • Open new office in Madrid, Spain. Creation of the new branch office FLÄKTGROUP SPAIN.

• Responsible for the management of sales and relationships with international key customers. • Identify new sales opportunities within existing accounts to retain a client-account manager relationship by up-selling and cross-selling. • Develop business and sales strategy tailored to the customer. • Conduct consultancy and sales discussions to analyze customers' needs and objectives. • Participation in International Fairs. • Responding to: Head of International Business EMEA - TROX GmbH.

· Design and implement international sales strategies and activities · Negotiation sales rates, drafting and signing contracts once terms have been agreed upon. Preparing business plans and yearly budgets · Generating turnover > 6 MEuros · First year achievement: 29% sales increase · Second year achievement: 11% sales increase · Third year achievement: 18% sales increase · 50% time travelling Responding to: CEO TROX Spain

• Responsible of sales to european subsidiaries of the products manufactured in the spanish factory: air handling units, diffusers, grilles, air-water systems, jet nozzles, etc. • Generating turnover around 4-5 MEuros • Relations reinforcement and develop of long terms plans year after year with the subsidiaries. • 40% time travelling: attend workshops, trade shows, seminars, meetings, fairs. • Responding to: CEO TROX Spain

· Account Management for strategic clients in: Holland, Belgium, Germany, and Spain: o Generating turnover deal btw. 1-2MEuros depending on client o Opening of Representation Offices in China · Introduced new business model related to product into European Market: Procurement office in China. · Product description and development under client requirements. · Recruitment and training of quality and project managers. · Quality systems implementation in suppliers. Audits: Beijing and Shanghai areas.

This program developed for salespeople, designed by salespeople and taught by salespeople, has the fundamental objective of providing a complete strategic, tactical and operational vision of the Sales Function, both in B2C and B2B or B2D environments, with a special focus on the organizational, management and leadership aspects of sales teams. It is of special interest to all professionals involved in one way or another in SALES and the COMMERCIAL MANAGEMENT of their organization.