Barbara Hammacher

PMR functional expert for disease areas: Inflammatory (RA, Osteoporosis), Metabolism (Diabetes, Cardiology), Anemia, CNS (Schizophrenia, Depression, Alzheimer’s Disease, Multiple Sclerosis), Oncology. - Global PMR project/ budget planning - Full support of PMR project management: from review of objectives through to result of delivery - Management of market research agencies/ suppliers - Review, improvement of PMR SOPs, best practices - Training on PMR topics/processes - Development Global PMR datab

International PMR for product teams of Beauty Products (female hair removal, hair styling) and Health&Wellness (ear thermometer, blood pressure monitor), this position involved - PMR project and budget planning (focus on EU, USA, Turkey/ME, Japan) - Full project management: from planning through to result delivery and implementation - Management of market research agencies - Management of market research databases - Introduction and training of new employees on PMR topics

National PMR for OTC product teams of Cetebe, Eunova, GranuFink, Fagorutin, Panadol, NiQuitin, Lactacyd, some products of Abtei range, this position involved - Yearly planning of ad-hoc market research projects (focus D, CH) - Full project management: from planning through result delivery, including consultancy on implementation and quality control - Management of market research databases - Involvement in international projects as e.g. EU launch of NiQuitin

Main responsibilities were - Full project management from creation/ submission of proposals, development of research materials, briefing of the fieldwork department, analysis to result delivery (presentation & written report) - Moderation of group discussions/ in-depth interview - Focus on international projects across various industries - Training/ mentoring of assistants, free-lancers, student apprentices - Internal Data Protection Manager

Marketing Planung & Organisation