Benjamin Mugnier

Designed product and commercial initiatives to support business and deployment to regions Led re-launch of Brand Wella Color Touch (P&G Beauty, Net Sales $190MM) Built 5-year brand Innovation and Pricing strategy Defined and tracked Brand equity and established right brand architecture and line-up menu Managed multifunctional team for holistic Go-to-market strategy deployment. Established promotion, media, public relations and direct-to-consumer plans

Managed business support of the Eastern European Subsidiaries (forecast, Sales, Marketing tools) Developed official distributors network (Eastern Europe): market check, business visits, country fairs, retail store development In charge of 33 European Factory Outlets: business offers development, sales meetings organization, salesforce training

Organisation of student events (Conferences, ski trips). Management of 40 active members positioned in different commissions. Managed annual budget of over €250,000 Organisation of the biggest International Student Winter Games (Altigliss Challenge, 800 people, 26 nationalities). Solicited over 15 sponsors for financial and natural assistance, developing communication and public relations skills, as well as logistic skills

In charge of designing a 5 000 m² Expo Village with 80 exhibitors (17 nationalities) Management of 350 volunteers: allocation to sport sites needs, designing team schedules In charge of the accreditation system (2500 people accredited)

Marketing

Marketing