Berit Lehr

Email Marketing - Assistant team lead - Email marketing for one-time & automated campaigns - Segmentations of target groups - Creation of emails (html/css) - Optimisation & creation of reports - a/b testing & optimisation of campaigns - Creation of image material for emails (Photoshop) - Managing freelancers, projects, budget

Email Marketing - 2 yrs: operative team lead, budget responsibility, supporting strategic & personnel lead - Email marketing for one-time & automated campaigns - Creation & segmentations of target groups, creation of emails (html/css) - Optimisation & creation of reports - Social media marketing - Creation of image material for email/social/landing pages/banners (Photoshop) - Managing freelancers

- Sole management of various social media channels & implementation of new tools - Email marketing, implementation & creation of blog posts, creation of landing pages - Move from the newsletter system - Setup & management of Google AdWords & Facebook campaigns - Monitoring, analysis & optimisation of campaigns

- Project management of client projects; support of customer acquisition - Conception: support of planning & strategy development for web projects - Advertising campaign: Setup & management of Google AdWords & Facebook campaigns - Reporting & analysis of relevant data for clients & campaigns

- Researching of new websites for the acquisition of new partners according to KPIs - Usage of the Searchmetrics Suite, Majestics & Linkresearch Tool - Content writer for websites (according to SEO guidelines, topic research and source checks)

− Ecommerce: SEO, affiliate marketing, email marketing, competitive analysis, customer support, working with Magento, SAP & more

Dual studies programme & working student in ecommerce (online marketing), marketing, sales, bookkeeping, controlling, editorials, procurement & calculations, strategic marketing − Ecommerce: SEO, affiliate marketing, email marketing, competitive analysis, customer support, working with Magento, SAP & more − Procurement: concept creation for an app; meetings with clients; trial orders to find new business partners

− Supporting market analyses, analyses of traffic & revenue data, creation of “Digitale Schulbücher”, product presentation & client conversations (Didacta)

Marketing (Consumers, Technology & Product Development; Managing Marketing Communication) & Management (Innovation & Change Management; Advanced Strategic Management)

Master-Thesis "Exploration of the potential success of a travel app" Management & Marketing (International Marketing Management; International Marketing Strategy; International Financial Management; European Identities, Project Management; European Policies; Negotiations & Conflict Management)

Medien- und Kommunikationswirtschaft, Digitale Medien