Bernd Eitel
Bis 2020, Head of Group Communications and Branding, LafargeHolcim
Zurich, Schweiz
Werdegang
Berufserfahrung von Bernd Eitel
2 Jahre und 6 Monate, Apr. 2018 - Sep. 2020
Head of Group Communications and Branding
LafargeHolcim
Responsible for all aspects of global Communication such as transformation Communication, global positioning, Executive Communications, Crisis Communication, Culture Communication, Innovation Communication and Sustainability Communication. LafargeHolcim is the global leader in building materials, present in more than 80 countries and reports annual revenue of around 27 billion USD. Highlights: Syria Crisis Communication.
2 Jahre und 4 Monate, Jan. 2016 - Apr. 2018
Director Communications Europe
GE
Responsible for all external Communications for the Europe region, e.g. all aspects of media relations in Europe. External relations such as major events and trade fairs. Messaging and Positioning of the company and its executives towards all stakeholders. Highlight project: All aspects of Communication of the acquisition of Alstom Power. CEO visits. GE Digital and GE Additive growth Communication.
3 Jahre und 6 Monate, Aug. 2012 - Jan. 2016
Director Communications for Germany, Austria, Switzerland
GE
All aspects of external and internal communication; media relations, employee communications, culture communications, executive communications, public affairs, innovation communication, M&A communication. Highlights: 130 years of GE in Germany, Angela Merkel visit, Corporate Advertising campaign.
1 Jahr und 3 Monate, Mai 2011 - Juli 2012
Director Corporate Communications and Government Affairs
SIEMENSResponsible globally for International Media and political Correspondents. Relationship to Industry Associations.
2 Jahre und 9 Monate, Sep. 2008 - Mai 2011
Vice President and Director Communications for Siemens Northeast Asia
SIEMENSResponsible for all aspects of Communication for the countries: China, Taiwan, HK, South Korea Responsible for all aspects of Communications, Public Affairs and Marketing Communications for the region. Highlight projects: Shanghai World Expo, Premier Wen Jiabao visit.
2 Jahre und 1 Monat, Sep. 2006 - Sep. 2008
Vice President / Director Communications Director Communications China
SIEMENS
Fields of responsibility: external communications, media relations (international media and domestic), internal communication, events, and executive communications. Highlights: Beijing Olympic Games, China High-Speed Train project, Sichuan Earthquake relief project.
5 Jahre und 7 Monate, März 2001 - Sep. 2006
Redakteur
Verlagsgruppe Handelsblatt GmbH & Co. KG
Leading german language business weekly. Areas of responsibility: Political and Economic News. Based at headquarters in Düsseldorf/Germany.
5 Monate, Feb. 2002 - Juni 2002
Redakteur
Verlagsgruppe Handelsblatt GmbH & Co. KG
Stint as foreign correspondent for the Wirtschaftwoche in Hong Kong
2 Jahre und 1 Monat, März 1999 - März 2001
Editorial Trainee
Nordwestzeitung Oldenburg
Volontariat / Traineeship All aspects of journalism
fester Freier Mitarbeiter Wirtschaftsredaktion
Ausbildung von Bernd Eitel
2013 - 2013
General Management
GE Leadership University / Crotonville
General Management Course
2009 - 2009
General Management Course
Siemens Leadership Excellence
General Management
2007 - 2007
Advanced Management Course
Siemens Leadership Excellence
General Management
1 Jahr und 1 Monat, Sep. 1994 - Sep. 1995
Communications, Political Science
University of Massachusetts Amherst
7 Jahre und 1 Monat, Sep. 1991 - Sep. 1998
Allgemeine Rhetorik, Political Science, History
Eberhard Karls Universität Tübingen
Sprachen
Englisch
Fließend
Chinesisch
Grundlagen
Französisch
Gut