Bertrand Chooli

Head of the operations and client services team for Visa Europe’s loyalty programs. • Personal responsibility of a team of 6 people • Quality management, process optimization, negotiation and contracting with third-party agencies • Upscale and optimization of operational tools e.g., UI, functionalities... • Launch of programs and publishers in the UK and Ireland, Eastern and Western Europe markets

Head of the advertiser business development team. • Management and mentoring of a team of 4 people • Advertisers, affiliates and mobile CPI networks management e.g., growth of yearly spends with Trialpay, negotiation and contracting • New sell, upsell and cross-sell • Product management and product marketing

As Head of Madmetrics Consulting, I am in charge of a team of Technical Account Managers and Madmetrics Consultants. Madmetrics Consulting team is in charge of consultancy for Madmetrics technology clients and technical support for clients and Keyade Agency. Management of the team means recruitment of team members, organization of the team, management of team members, setup internal and external processes, setup of knowledge base for technical support procedures.

I was in charge of advertisers using Madmetrics technology. I worked on the 3 tools of Madmetrics technology: - Landing Page Optimization: define client’s needs, propose optimizations, work with graphic designer, setup tests, analyze results - Inventory Management: setup and maintain shopbot feeds, optimize feeds quality, adapt feeds specifications to shopbots needs - Madmetrics Analytics: define tracking implementation, setup campaigns, assist client’s partners to implement tracking

Management of key affiliate programs for French and international markets. -Implementation: Define client’s needs, define technical specifications, implementation of all advertising materials -Support: Technical follow up, optimize implementations, support key publishers -Optimization: Regular client relationship, presentation of new products, implementation of new products, implementation of specific tools -Trainings: Technical presentation to new employees, regular trainings, trainings on new products

I was in charge of a TDIntegral client’s portfolio. - Account Management: Develop partnership with clients, tariff negotiations, implementation of new tools, daily client's relationship to optimize their use of technology, client’s trainings - SEM software migration (from Searchware to Marin Software): re upload of campaigns, modification of keyword’s tracking, implementation of bidding strategies, client’s trainings - Support: Campaigns implementations, tracking issues, solve issues on platforms

As a Technical Manager I was in charge of French key affiliate programs. - Implementation: Define client’s needs, define technical specifications, implementation of all advertising materials - Support: Technical follow up, optimize implementations, support key publishers

- Implementation of display campaigns : Create campaigns, upload of banners, technical validation before launch - Implementation of lead generation campaigns : Create campaigns, implement tracking, implement advertising materials - Implementation of affiliate programs : Define and validate technical specifications, implement tracking, implement advertising materials - Technical support on campaigns and affiliate programs : Technical follow up, solve tracking issues on TradeDoubler French programs

I was in charge of IT support for internal Siemens co-workers.