Birgit Berthold-Kremser
Angestellt, CMO, CSO Co-Lead, Sprecherin International Marketing Board, Peek & Cloppenburg KG Düsseldorf, JC New Retail AG
Innsbruck, Österreich
Werdegang
Berufserfahrung von Birgit Berthold-Kremser
Bis heute 2 Jahre und 8 Monate, seit Nov. 2021
CMO, CSO Co-Lead, Sprecherin International Marketing Board
Peek & Cloppenburg KG Düsseldorf, JC New Retail AG
5 Jahre und 2 Monate, Sep. 2016 - Okt. 2021
Senior Vice President, Corporate Branding and Communication
Swarovski
3 Jahre, Okt. 2013 - Sep. 2016
Global Head of Brand and Advertising/Campaigns, Senior/Vice President
SIEMENSRelaunch of Siemens brand with new brand programm, claim and global campaign "Ingenuity for Life" Global Siemens Brand campaign, Advertising Campaigns, Strategy and Execution Brand Siemens - Worldwide governance, brand strategy and positioning Brand architecture Corporate Design, Brand Experience and Expression, global Governance Media strategy and procurement, global Group Governance
4 Jahre und 5 Monate, Juni 2009 - Okt. 2013
Vice President Corporate Events and Global Sponsoring
SIEMENSOverall responsibility for all internal and external Corporate Events, project lead for Annual Shareholders Meeting for Siemens AG Global Sponsoring and Donations strategy - Governance and projects Hot Spots – global 360 communications projects
8 Jahre, Okt. 2001 - Sep. 2009
Head of Marketing Communications, Central Eastern Europe (18 countries)
SIEMENSMarketing Group Responsibility for 9 and since 2008 for 18 Countries (CEE) Heading „Siemens In-house Agency Consultants“ – operational and strategic responsibility for consulting, conception and execution of internal as well as external communication and marketing activities for all Siemens entities Maternity leave (2005-2006, one year) Senior Consultant, Corporate Communications, Siemens Business Services, Integrated Communications responsibility for diverse Siemens units (2001-2005)
1 Jahr und 8 Monate, Okt. 1999 - Mai 2001
Senior PR- und Marketing-Consultant, Head of PR team
Temmel, Seywald & Partner Communications GesmbHProfit-Center with team and profit/loss responsibility Consulting, Pitch management – Strategic PR concepts Lobbying, Media-Coachings
2 Jahre und 9 Monate, Feb. 1997 - Okt. 1999
Marketingleitung
Vorarlberger Illwerke AG
Head of Marketing, Illwerke Tourismus illwerke-tourismus.at • Setting up the Marketing function and Marketing department • Responsibility for all communication, marketing, advertising and PR activities for all skiing areas, hotels and restaurants etc Business Management of the portals "Montafon Online" and "TIScover Montafon" • Buildup of Internet portals and teams (Sales, Support, Translation) • Content responsibility, Internet seminars
3 Monate, Okt. 1996 - Dez. 1996
Marketingleitung
Studio Widnau
Ausbildung von Birgit Berthold-Kremser
10 Monate, Sep. 1995 - Juni 1996
Business, Economics
"University of Bradford - Management Centre", Bradford, England
Marketing und Internationales Management
3 Jahre und 10 Monate, Okt. 1992 - Juli 1996
Betriebswirtschaftslehre
Internationale Wirtschaftswissenschaften, Innsbruck
Besondere Betriebswirtschaftslehre im 2. Abschnitt: Marketing, Dienstleistungswirtschaft und Tourismus Diplomarbeit: „Total Quality Management - ein Internationaler Vergleich“ bei Prof. H. Hinterhuber – Institut für Unternehmensführung
9 Monate, Okt. 1991 - Juni 1992
Scottsdale Community College, USA
College, Scottsdale, USA; 2 Semester: English, General Business
Universität
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Französisch
Gut
Italienisch
Grundlagen
Slowakisch Anfängerin
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