Bogdan Banu

Build–up, lead and develop Rhino Safety organization with focus on: business development, consultative sales & project management in safety equipment market. Creating and owning the company strategy and brand positioning. Responsible for communicating and follow-up the execution of the strategy in the overall company, at strategic, tactic and operational level

Full responsibility for designing and implementation of the marketing & commercial strategy as well as achievement of sales and profitability objectives in each country from allocated area. Build valuable partnership with local companies and provide marketing support in order to accelerate development of the market

Planning and executing all major commercial initiatives that have result in revenue/margin growth together with drive for business development and profitable growth within a competitive market. Responsible for developing and implementing commercial strategy for 2 products: electric energy and thermal energy, in connection with added value proposition (energy efficiency plans) for cost savings at customer budget

Head of Romanian legal entity of Rudolf Wild GmbH Heidelberg. Build–up, lead and developed WILD local organization, with focus on: business development, managing international customers, consultative sales & project management in B2B field. Developed and implemented the WILD annual business strategy in Romania with full responsibility for sales targets achievement and company profitability

In key account segment I was responsible for building and developing key account function within sales department. Delivered key account sales strategy, aligned to company business strategy and international agreements. Redesigned the Kraft Foods commercial policy to boost Multinational Key Accounts performance.