Boya Li

 Planned and executed marketing campaigns to promote ABB’s products, services, events and corporate philosophy  Localized global marcom campaigns, e.g., Energy Efficiency Movement, attracting 300+ channel partners and 200+ end-user clients to join in  Managed SCRM & CRM platforms to build & maintain communication with customers and support sales in tracking leads. Customer engagement increased by 20% and 2,000+ potential customers were reached

 Build and managed the English social media accounts (Facebook, Twitter, Ins, YouTube and TikTok) for Global 500 clients  Planned and executed online integrated marketing campaigns, covering companies’ independent technologies, corporate cultures, corporate social responsibility, etc., which generated totally 15 million+ reach and 10 million+ engagements  Independently created 80% posters and 100% English posts  Placed Ads on Google Ads: Familiarized with PPC ads and advertising bidding strategy

 Managed XNMA's official WeChat account, increased the account’s total impressions by 30% in three months  Planned and implemented offline events: “Xi'an New Media Training Courses” and “Promoting Garbage Classification”

 Assisted managers with existing clients’ financial strategies. Helped develop and assess new clients’ financial demands. Facilitated VIP consultations for their ROI and risk assessment, closing 11 out of 16 clients’ service deals  Compiled clients’ investment assessment and drafted investment plans and portfolios, based on internal evaluation systems and credit rating. Kept weekly and monthly client tracking records for management evaluation