Bruno Batista

Work with early stage startups helping to develop andqor optimize their acUuisition, branding, and customer relationship management strategy.

Led a high-performing team of four individuals, overseeing their development and achieving project objectives. Boosted revenue by optimizing CRM campaigns by enhancing open and click-through rates. Led CRM projects for B2B and B2C, developing multi-channel campaign with cross-functional teams aiming on partner satisfaction. Devised innovative customer journeys that effectively increased user engagement and revenue.

• Managed and optimized ongoing In-App campaigns for +18 markets. •Designed and carried out A/B tests in order to improve brand awareness,+9% brand recognition. • Analyzed and optimized the In-App, Push Notifications, and Content Card performances by running continuous A/B test and monitoring KPIs for upday and earliAudio app (Braze and Firebase). • Increased engagement through surveys and In-App campaigns +30%. • Regular preparation, analysis, and reporting of CRM KPIs.

- Support for Marketing Plan development (brand objectives, strategic guidelines, key activities and 90 day-based project plans. - Coordinated all online marketing activities (social media, CRM, SEM and PR), overreaching +18% ROAS. - Responsible for the E-commerce's strategy, implementation, monitoring, the report and analysis of the main KPIs and providing optimizations based on data. Engagement rate +22.2% reach + 47,6% 3. response rate + 34%.

- Responsible for business development strategies for Brazil, Portugal and Canada. - Conducted market research and competitor analysis to develop action plans for on-site and social media campaigns. - Led projects to drive traffic, increasing ~40% CTR YoY and generating sales through SEO, SEM email capture through social media, content and influencer marketing. Implemented callouts extension on Ads Search that resulted in +5% ROI.

- Conducted market research for games (Native in-app purchase) - Owned social media activities (Facebook, Instagram, Game forums, YouTube). - Supported business development strategy to raise brand awareness, drive traffic and conversions. -Responsible for content localization for Brazil.

•Responsible for product launching with communication and training. Ensure that new products are introduced professionally, with appropriate positioning, pricing, sales materials, promotions and accompanying services. •Coordinated development of sales aids and enablement for Sales, Client Development, Business Development and reseller/partner channels