Carah Davis

- Collaborate with client partners daily to develop strategies and execute brand campaigns; emphasis on results-driven tactics while staying within the timeline and budget constraints - Lead the strategic planning and execution of organic social media campaigns, as well as paid social media campaigns - Influencer campaign management that includes tasks like sourcing influencers, managing campaign timelines, negotiating compensations, writing and editing content, reporting and more

- Developed content strategies for D2C and CPG brands including organic and paid social media campaigns, long-form blogs, SMS, email marketing, and influencer/brand ambassador campaigns - Managed various social media communities, with followers up to 673K, through daily monitoring, publishing, and engagements. - Consistently stayed up to date with social media and digital marketing news to ensure the best and most timely content recommendations for clients

- Assisted 4 different English language teachers at a French high school - Created and led interactive lessons on anglophone culture and the English language, including vocabulary development, games, and group discussions - Elevated my public speaking, communication, and leadership skills while teaching classes with up to 25+ students

- Created and implemented the company's first organic social media strategy - Conducted daily community engagement & customer support efforts - Oversaw paid social media ad creation and implementation with a digital marketing agency - Coordinated influencer campaigns, collaborations, and giveaways - Wrote blogs for the company website - Increased Instagram following by 73%

- Responsible for executive and corporate social accounts - Led the planning and execution of a weekly live digital event show via Zoom integration on LinkedIn Live - Wrote social content for clients, scheduled client social posts across platforms, conducted community management & engagement on client social media, drafted social media audits, discussed strategy with clients - Trained and helped onboard new interns on the marketing and digital presence teams

As an intern at Skaled Consulting, my role focused on assisting the marketing and digital presence teams while learning about marketing, public relations, event planning, and social media.

- Recruited and organized the brand ambassador program for the company-sponsored South by Southwest (SXSW) event - Assisted in event planning and execution - Gained experience and sparked my interest in field marketing and events - Television commercial ideation and pitch