Carolina Ariella Witt

Responsible for brand strategy, conceptual design and overseeing the development of strategic design solutions and creative excellence throughout the design process for different regional markets. Leading creative teams in Western Europe (in collaboration with the creative director) within the beauty group. Being in charge of beauty brands such as Always, Alldays, Discreet, Olay, Pantene. Supporting or leading project specific teams for other brands like Gillette, Herbal Essences, Vivil, Pampers, Yogi Tea

Freelancer for agencies such as LPK GmbH, Image-Factory, Loiperdinger & Partner, Wegerer & Wegerer responsible for packaging design, corporate design, print, webdesign in the areas of fashion & beauty, real estate, investment funds

Specialized in the areas of fashion, beauty and exclusive shopping centers. Responsible for print material (ad campaigns, POS, heavy user brochures, look-books, etc...) and packaging design in the areas of fashion, accessories and jewelry for brands such as Escada, Escada Beauté, Laurél, Apriori, TRU/DUO, Bogner and Roberta. In the beauty & wellness area: Maria Galland Paris; Corporate Design: ECE, Plan2Plus

Specialized in real estate, hotel business and beer brewing companies. Responsible for print material in real estate and hotel business: Schörghuber Holding (Bayerische Hausbau, Arabella Sheraton, etc.), Bauland GmbH, SÜBA Immobilien, HVB Immobilien, Areal Beer brewing companies and other brands: Paulaner, Hacker Pschorr, Vestner, CSU, Lion´s Club

Responsible for strategy, corporate design, packaging design, artwork and design guidelines to create a holistic corporate image for this hotel group

Freelancer for advertising agencies 'Borsch, Stengel & Partner' and 'Add on Value'

Internship in the areas of international advertising and public relations regionally and globally