Carolina Feld Salles

• Develop new product concepts and extend the existing service range • Plan and coordinate the licensing process of the brand Tasty • Develop franchise concept, taking into account brand preservation, profitability and logistics

• Coordinate development of product concept up to market launch • Create and control financial plan and other business key figures (including cash flow) • Manage procurement by defining suppliers, negotiating prices and conditions

• Creative direction of socks division • Define new products based on market and competitor analysis, customer needs and trend forecasts • Develop seasonal budget and collection range plans • Manage relevant KPI’s and conversion rates to measure success of the product line • Purchase merchandise and plan sales and promotions • Negotiate best terms and define price strategies • Develop marketing strategies to increase sales and market share • Coordinate long-term and seasonal licensing projects

• Collection planning and product development • Coordinate prototyping up to production release • Negotiate prices and control production and delivery deadlines

• Control production, inventory and delivery • Negotiate prices and general terms • Control inventory and stock turnover rate and define product distribution strategies • Analyze production capacity, efficiency and quality of suppliers

• Monitor sample and fabric approval • Contact with Supplier worldwide

• Visual organization of S’Oliver shop corners, implementing companies’ visual principles • Staff training