Carolina Ferreira

Oversees $80M portfolio with a budget of $570K. Responsible for packaging design, brand equity and visual identity, brand development, strategic planning, portfolio management, agency management, and print proofing.

Oversaw 2 global product launches and 4 CIs. Responsible for visual merchandising, temporary retail design, packaging design, brand equity, Fashion House account management. • Advanced gifting design strategy; generated 20-26% cost saving opportunity. • Re-defined branding strategy; launched and sustained product as #4 top-seller in €68M market. • Improved request approval time; secured 500+ temporary merchandising slots globally.

Oversaw 12 accounts. Responsible for project management, graphic design, editorial design, artwork finalization, print pre-production, and customer service. • Offered direct costumer service; assured 2 key accounts, worth 15K in annual sales. • Identified several typos in project copy; spared client €800 in re-print costs. • Produced 38 design concepts; attained 18 (47%) final client approvals over 8 months.

Oversaw 8 projects. Responsible for brand identity, project management, graphic design, editorial design, motion graphics and artwork finalization. • Created 45-second animated show-reel; saved the company €1.2K in agency fees. • Proposed 5 different concepts to 1 prospective client; earned 3K new account. • Developed 20 design concepts; reached 6 (30%) final client approvals over 3 months.

• Master Thesis: (In)visible shapes: The influence of serif shape in long text legibility. • Speaker at the 7h Annual Meeting of Young Researchers of University of Porto, Porto, 2014 (peer-reviewed). • Speaker at the 5th Meeting of Typography, Barcelos, 2014 (peer-reviewed).

• Selected for a 6-month student exchange program with Federal University of Florianópolis, Brazil. • Awarded merit-based grant by Santander Universities for student exchange in Brazil. • Peer-nominated Student Representative of 2011 Class.