Caroline Haseke

• Responsible for Business Development in ASEAN region countries + China, India, Korea • In charge of technical, financial & commercial aspects of bids

• Reported into MD and Group International Marketing Director • Responsible for roll-out of marketing & sales plan in preparation of the launch of the world’s largest PPP Metro Project • Led Weekly Task Force Meetings with client executive team and Hyderabad Metrorail with around 25 members • Monitored workshops on customer experience, brand development to ensure operational readiness • Recruited & managed Marketing Team (4 employees): Product Manager, CRM Manager, CRM Officer, Comm. & Sales Officer

• Drafted and monitored company’s Annual Business Plan with key divisional milestones • Prepared monthly reporting for Keolis Hyderabad Steering Committee and client L&T Metrorail • Introduced performance management center at company level & tracked performance KPI’s (Balanced Scorecards) • Prepared commercial & marketing strategy with HQ BD team and local consultant for metro bids in India • Helped shape the Indian market towards outsourcing O&M services to a private transport operator

• Reported into both Group International Marketing Director and Chief Marketing & Sales Officer in India • As part of local Marketing Team, generated Plans and Processes such as Marketing & Communication Plan, Revenue Model, Transport Offer Management Plan, Customer Service Plan (CRM, Call Center), Metro Station Manpower & Sales Plan • Developed passenger information and efficient way-finding signage for 18 metro stations and communication material for campaigns with local creative agencies

• Reported into Group International Marketing Director and Group Marketing Director • Identified best practices in ‘disruptions management’ through workshops conducted in Keolis’ European subsidiaries (France, Germany and Sweden) • Carried out market study for ‘Keolis Nevers’; identified new residential zones and opportunities for bus line modifications so as to increase product availability and thus, ridership

• Responsible for ‘cosmetics & footwear sector’ of German page • Conducted online flash sales in coordination with partner brands and internal teams (German & French sales force team, finance, web-mastering, customer care, digital, logistics) • Carried out sales analyses to enhance strategic pricing methods and merchandising for upcoming sales • Rolled out photo robot project to increase production time of pack shots for product catalogue • Managed a Technical content writer and one intern

• Carried out consumer test for new water bottle to be launched in Japan & Europe; budget (270K€) • Coordinated with internal teams (production, purchasing, legal, Japanese & European marketing team) • Developed market study with research agency ‘Nielsen’ • Managed creative label design creation with creative agency • Managed 4 plant associates: to carry out assembling of bottles & labels and to assure logistic rollout

• Elaborated 360° strategy for launch of new skincare product range ‘Abeille Royale’ • Managed sales forecasts, monitored sell-in and sell-out data, tracked marketing budget • Developed salesfolder and briefed salesforce & retail team • Analyzed consumer panels (IRI) on monthly basis

• Adapted and prepared the international marketing plan to the German market • Administered weekly sales data & turnover (retail, wholesale) • Organized client events for product activation, participated in launch of “INOA”

• Assisted in preparation of annual business plan for upcoming years • Monitored calculation of production costs and advised on improvement of efficiency of plant

• Participated in launch of new service ‘VoiceIdent’ (account authorization via voice biometrics) • Ran competitor analyses and benchmarked the service, its specifications and distribution channels • Took part in client prospect meetings (military, banks)

Business Psychology