Cassie Zhu

-Build digital strategy targeting at Chinese expats in UK to expand customer base, build brand awareness and generate leads. -Monitoring Google Analytics to identify areas for improvement and make data-driven recommendations for enhancing digital performance. -Conducting keyword research and managing SEO of the company website. -Producing editorials for various digital media channels such as Facebook, Instagram, YouTube, LinkedIn and RED, ensuring alignment with brand image.

-Conducted regular analysis of e-commerce KPIs to identify opportunities for improvement in customer journey and drive sales growth -Successfully managed planning and implementation of marketing campaigns, ensuring seamless execution and timely delivery -Monitored competitor activities to benchmark e-commerce performance and identify opportunities to improve online customer experience -Collaborated with media agencies to conduct SEO A/B test, leading to a 20% higher response and conversion rate