Celso Xavier

As Sr. Business Consultant the activities comprehended, Business Plans and Business Strategies preparation, Business Development, Emerging Markets and Products research and evaluation, International Networking and Alliances building for the customer companies with local and foreign corporations. Acted in the Business Development and Networking at various technology markets like Cellular Telecom, Smart Cards, Public Transportation and Electrical Infrastructure

Development of the business covering all countries from Mexico to Argentina. Sales, Marketing and Business Development, Customer Education and Product/Application promotion. Prescription and Networking. Development and Control of Direct and Indirect Local Sales and Customer Attention offices.

Short term development contract with full responsibility for a complete Plant/Operation Start-Up of a 50MUSD B2B Logistics Operation. The activity comprehended Legal Representation, Trade Mark/Virtual Domain protection, Business Residence and Basic Local Infrastructure provision, Permanent Warehouse equipped with facilities, furniture and machinery, Recruitment of the first Staff including the President of the local subsidiary and finally deliver the Operation up and running.

With orientation to IT systems integration created and directed IT&S focusing telecom cellular pre-paid and smart cards application solutions (absorbing Gemenos Cartões Int. Ltda). Conducted and organized a joint ventured operation with Modia in South Korea and Telematica (Icatel) to develop a system solution for Train/Underground billing system, including turnstiles and prepaid Edmonson cards. The solution has been applied at Sao Paulo City Metro and Porto Alegre City trains.

Direct responsibility for the overall administration and strategy of the smart cards applications company. Gemenos (a Gemplus V.A.R.) developed some large Smart Card applications like the PAS health care municipal program for Sao Paulo City and Smart Club a loyalty program for Shell company gas stations network with 4.5million cards issued and became reference in Smart Cards technology during its existence.

General Manager of the Network Partner division in Brazil as profit center responsible with three cost centers, “Protection and Station Automation”, “Network Control” and “Power Systems Communication”. Responsible at net result level for the overall operation including two factories (OEM), design engineering and site works. Covered markets were Brazil and South America. Direct employees: Aprox. 108 people.

Department Manager for the cost center “Protection and Station Automation” in Brazil with global responsibility at net result level for the overall operation including one factory (OEM), design engineering. Implemented re-engineering, performance indicators and outsourcing plans as part of a Time Based Management/Total Quality Management program and ISO 9001 certification. Direct employees: Aprox. 50 people

Area Manager lived in Baden, Switzerland, for some 15 months being responsible for the business coordination with Mexico, Central America, Caribbean Sea and Saudi Arabia. Responsible for the net result at each region including all internal reporting, business plan, business development, logistics support to the local offices, export control, international credit coordination. Direct employees: Two contract coordinators (matrix system).

Oriented to generation, transmission and distribution power networks. Developed technical lectures, representation at technical institutes such as ABNT-Assoc. Bras. de Normas Técnicas (Brazilian Technical Standards Association) and the CIGRÉ (Conferènce Internacionale des Grands Reseaux de Electricité) section Brazil, Development of applicative studies, tendering and contract administration support.

Development of applicative studies and pre-engineering, business development, tendering, contract negotiation and project fulfillment.

Reporting directly to the South Region Commercial Director. New products development, product management, marketing coordination and promotion plan implementation. Commercial Manager of the Corsetec Corretora de Seguros insurance agency, responding directly to the directive board of the company.

Based at the department of electrical protection of of this electrical power utility. Responsible for protective relays settings calculation, short circuit and selectivity coordination studies for the Transmission Power network

*Electrical Power Systems and Electric Distribution