Christelle Dehlinger

- Identification and deployment of the go to market plan for the Europe North Region (Germany, Austria, Switzerland, UK, Nordics) - coordination of the local operational teams - Deployment of mix strategies per segment - Sales planning / governance

• management of the activities (annual planning, management of the sales activities, forecasts, budget planning and follow-up, etc.) • structuration of the product offer (positioning, price setting), launch and commercialization • market studies and competitors analysis • conception and deployment of the media plan • management of the Marketing (4 people)

- Conception of communication materials and sales supports - Deployment of the digital communication plan (website, newsletter, social media, etc.) - B2B and B2C animation (promotions, point of sale, events, etc.) - Identification and management of the most important opinion leaders and Pure Players Internet (action plans, content management, events, etc.) - Reporting of the activities and budget follow-up

- Conception and deployment of sales promotion campaigns for tire dealers and end users incl. communication (direct marketing) - Launch of a loyalty program for tire dealers and end users incl. database management - Introduction of a service offer (tire warranty) and repoting/monitoring

- Introduction and analysis of a new customer segmentation - Conception and deployment of commercial levers (product and service offers, argumentation tools for the sales force) - Definition of contents for the annual appraisals with tire dealers - Preparation of the Michelin stand for the IAA (international commercial vehicle exhibition) -Market research and reports

- Supported product launches / competition analysis - Designed product materials

Marketing

German and english languages