Christin Martens

*** Translating the complex into the understandable *** *Analyzing existing content and content management processes *Crafting compelling content formats for different target groups *Developing content strategy based on business goals and user needs *Performing gap-analysis to discover room for improvement *Optimizing content for consumption *Providing best practices and editorial oversight to improve overall content quality

*Content audits across digital channels *Identifying content gaps & opportunities for publishing *Presenting content strategies to cross-functional teams & management *Establishing editorial style guides *Planning how website & content can be organized to support effective communication *Implementing processes for content management *Introducing solutions to increase productivity & efficiency *Developing content formats, managing & curating content *Editing & proofreading for clarity, grammar, accuracy

Traveling in between jobs

*Bringing Business Insider to the German market *Hiring and managing a team of writers *Curating and coaxing Business Insider Germany into becoming a relevant source of news *Creating original content for a uniquely German version *Managing translations from other Business Insider country sites into German *Developing stories and content ideas *Editing articles and slideshows for accuracy *Budgeting and strategic planning

*Deputising for the head of politics and business *Close communication with the E-i-C *Assigning work to writers *Advising and guiding writers on topics *Curating the website by selecting stories from wires and writers *Coordinating production to ensure website is updated at all times *Copy editing stories with accuracy on a tight deadline

*Supervising BILD’s office in Los Angeles *Strengthening the 24/7 news coverage on BILD.de *Ensuring that all content is published to the highest production standards *Editing, proof reading and publishing content *Ensuring that content is optimised for search (SEO) *Effective adopting and distributing content to social media channels

*Developing and building strong relationships with industry, politics, and interest groups *Research and publication of relevant economical and political topics *Deputizing for the head of the economics department *Deputizing for the deputy editor in chief (responsibility for news coverage on page 2) *Coordinating coverage among 18 local issues and BILD.de *Strategic planning for special coverage and issues *Covering corporate issues in accordance with Axel Springer’s PR department

*Developing and building strong relationships with industry and interest groups *Gathering, breaking and writing news stories *Deputizing for the head of the economics department *Coordinating coverage among 18 local issues and BILD.de *Supervising and mentoring of trainees und interns

Schwerpunkt Wirtschaft (Euro am Sonntag, BILD Bundesredaktion, Welt am Sonntag, Hamburger Abendblatt)

Medien-Ökonomie, Marketing, Personal