Christopher Mottla

One of three assistant managers in charge of online keyword search advertising for over 80 websites to maximize ROI and increase spend efficiency, which contributed to marketing strategies that drove over 50% of annual company revenue. Acted as liaison between external corporate vendors and in-house senior management. Supervised 4 full-time employees; delegated responsibilities and scheduled assignments, hired, trained and coached staff and performed employee appraisals.

Supervised daily marketing operations from site launch and grew revenue to over $1 Million during first year of operations. Developed strategic site layout planning, new product additions, online/email promotions and competitive pricing analysis. Direct contact for over 60 manufacturer representatives; organized and arranged manufacturer product trainings for customer service and marketing departments. Supervised, trained and mentored 5 full-time employees.

Placed new product orders, answered customer queries, tracked existing orders, and provided in-depth customer support. Developed new customer relationships and expanded existing order volume through successful customer follow-up. Conducted phone-training of new customer service representatives.

Marketing Management, Financial Manancial, Organizational Behavior, Financial Accounting, Project Management, New Venture Creation, Managerial Economics, Human Resource Management, Negotiation Skills, E-Commerce Business and Technology, Management Information Systems, E-Marketing