Curt Craighead
Angestellt, Content Manager, JCPenney
Dallas, Vereinigte Staaten
Werdegang
Berufserfahrung von Curt Craighead
Bis heute 19 Jahre und 6 Monate, seit 2005
Content Manager
JCPenney
Responsible for the creation and implementation of online marketing, communications and advertising for fashion and hard lines. Responsible for generating customer lifetime value vs. single purchase, creating relationship with the customer via online media, content and promotion. Brand development and promotion; online traffic growth; increased conversion; increased average order value; decreased abandonment.
Bis heute 20 Jahre und 6 Monate, seit 2004
Owner
Best Light Communications
Marketing, Communications and Advertising consultancy, offering marketing strategy, campaign development, competitive analysis, innovative business modeling and end-to-end implementation for start-ups and companies to $50,000,000. Note: only available on a non-compete basis.
2005 - 2005
Marketing Communications Principal, Consultant
Sabre Holdings
Contracted to create and implement a B2B marketing plan, campaigning to promote specific product lines. Resulted in $4m in revenue in six weeks from an in-house spend of approx. $6,000.
Ausbildung von Curt Craighead
1982 - 1987
English Literature
The University of Texas at San Antonio
Philosophy, Politics
Sprachen
Englisch
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