Dr. Daniel Maderer
Angestellt, Senior Director Brand Partnership Insights, adidas
Nürnberg, Deutschland
Werdegang
Berufserfahrung von Daniel Maderer
Lead the global brand partnership insights team to support global and local partner investment decisions with the right data, facts, insights & KPIs Evaluate new & existing partners against strategic criteria to secure the best set of brand partners and to maximize the partner impact for company purposes Manage the measurement strategy and define holistic KPI Frameworks & Models for the partner portfolio across categories Establish self-service capabilities to drive an insight-based culture
3 Jahre und 5 Monate, Aug. 2018 - Dez. 2021
Director Digital Analytics (Business Unit Analytics)
adidasPart of Digital Marketing Analytics - Leading the superstar team of BU Analytics Enable adidas stakeholders across business units to create, capture, and leverage on business and brand value through holistic, integrated, and actionable storytelling Create significant strategic business and brand impact through data-driven decision-making across digital touchpoints (Social Media, Paid Media, Online-Shop, SEO, App, etc.)
Part of Digital Marketing Analytics - Leading the superstar team of BU Analytics Enable adidas stakeholders across business units to create, capture, and leverage on business and brand value through holistic, integrated, and actionable storytelling Create significant strategic business and brand impact through data-driven decision-making across digital touchpoints (Social Media, Paid Media, Online-Shop, SEO, App, etc.)
Digital Lead Analyst for adidas Football Enable adidas Football stakeholders to create, capture, and leverage on business and brand value through holistic, integrated, and actionable storytelling Create significant strategic business and brand impact through data-driven decision-making across digital touchpoints (Social Media, Paid Media, Online-Shop, SEO, App, etc.)
7 Monate, Sep. 2016 - März 2017
Director Internationalization & Strategic Projects
SLC Management GmbH
Responsible for the international business development Developing strategic internationalization concepts for sport clubs, companies and institutions (product development, strategy, marketing, sales, implementation, controlling) Strategic market research projects in Germany and relevant foreign target markets Potential assessment and development of market entry strategies for professional sports clubs, in particular in emergig markets, such as China, India, Japan and Russia
5 Jahre und 1 Monat, Aug. 2011 - Aug. 2016
Teaching and Research Associate
Department of International Management, University of Erlangen-Nürnberg
Conducting research in the field of sports management, sports marketing, multicultural teams, globalization, and emerging markets. Dissertaion topic: Internationalization of professional football clubs
4 Monate, März 2011 - Juni 2011
Project Management
Grünklee - Agentur für visuelle Kommunikation
4 Monate, Dez. 2010 - März 2011
Finance/Controlling/Accounting
FC Gelsenkirchen - Schalke 04 e.V.
1 Jahr und 7 Monate, Okt. 2008 - Apr. 2010
Global Retail Operations
PUMA AG
3 Monate, Jan. 2010 - März 2010
Student Research Assistant
Department of International Management, University of Erlangen-Nürnberg
5 Monate, Juni 2008 - Okt. 2008
Global Retail Operations
PUMA AG
2 Monate, Aug. 2006 - Sep. 2006
Staff department "General Business Management"
WBG Nürnberg
Ausbildung von Daniel Maderer
6 Monate, Jan. 2008 - Juni 2008
Business Studies
Lund University
Business Administration, International Management, Economics
5 Jahre und 9 Monate, Okt. 2004 - Juni 2010
Business Studies
Friedrich-Alexander Universität Erlangen-Nürnberg
Business Administration, International Management, Health Management
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Spanisch
Grundlagen
Französisch
Grundlagen
Schwedisch
Grundlagen