Daniel Westerstål

Bolstered company online presence, including websites, social media and online marketing/PR. Defined new company websites project on a global level by managing the entire project including budget, team building, and development, ensuring fulfillment of business goals. Directed a team of 20 from Saab and various agencies. Enabled and supported one of the largest campaigns in the company history with web and social media outreach.

• Spearheaded the digital department with full budget and staff responsibility. • Facilitated company change by administering external websites, online marketing, intranet and social media. • Served in the communications management team. • Executed a pre-study to compile business requirements for a modern Intranet for the company, and later sponsored the project through to realization including resources, budget and structure.

- Oversaw social media, online marketing, and SEO (Search Engine Optimization), as well as project management and agency relations. - Strategized and installed an online marketing programme with marketing guidelines for events and launches. - Built lead generation strategy and online CRM process as part of a team.

• Supervised a team located in various parts of Sweden and South Africa, responsible for communicating, implementing and maintaining a business management system

Created a new B2B e-commerce system, as part of a consultation team, for customers to purchase spare-parts and other aftermarket solutions. Designed specifications and user experience, as well as gathered requirements and input from the organization and customers.

Leadership, Marketing, Technology and Innovation.

Public Relations