Daniela Tell

- Collaborating with Pharmacy & FMCG retailers in Nordic retail landscape driving sales and profit of total category, capitalizing on shopper insights. - Traditional Category Management based on shopper insights, including: o Category analysis o Assortment analysis o Improvement of Shopper Journey through macro and micro space management, category signage, and shelf segmentation - Category partnership with key customers to manage innovative category projects from first initiative through to execution.

- Shopper-related and category management activities across the Nordic region. - Category assessment to develop assortment strategy & ranging recommendations. - Category partnership with key customers to manage customer category projects from first initiative through to execution. - Developing Nordic ranging & merchandising service for key customers and categories within budget writing and delivering in-store guidelines. Measuring execution.

- Member of the Nordic Ice Cream Category Leadership Team - Leader and facilitator of monthly Operational Planning meeting - Responsible for Sales & Operational Planning for Ice Cream portfolio sold at Swedish retail trade - Shopper/ Category expert for ice cream sold at Swedish retail trade

- Optimizing ice cream portfolio to optimize sales and profit. - Analyzing consumers snacking behavior. - Improving in store visibility of impulse cabinets. - Creating tailor made campaign tools for chosen customers to increase sales. - Analyzing competitive environment on the Swedish ice cream market to develop action plans.

Communication

International Marketing