Darina Fikova
Angestellt, Merchandising Manager, Westwing Home & Living GmbH
Barcelona, Spanien
Werdegang
Berufserfahrung von Darina Fikova
• Direct support to CEO in improving the product sourcing and buying strategy • Elaboration of sales campaigns of strategic accounts • Creation of global product vision based on seasonality, trend, and category analysis • Account portfolio management ensuring on-time results from buying team • Management of trade show preparation for the improvement of negotiation techniques and increase of lead-to-account conversion • Competitor benchmarking in terms of pricing, brands, and categories
• Direct support to CEO in creating the buying strategy and process of Westwing Spain • Implementation and launch of Salesforce, based on internal practices and needs • Optimization of Salesforce use and efficiency in terms of adaptation of the tool´s functionality to the business requirements and team´s needs • Design of a result-driven report system to track team´s compliance with objectives • Data migration supervision and data quality control
• Product selection and pricing of flash sales campaigns • On-going backup of the team leader, leading up to 20 people during specific periods • Key account management on product level • Provision of creative input and editorial content to style department for each campaign • Trade show preparation and creation of corporate materials
Ausbildung von Darina Fikova
2 Jahre und 9 Monate, Sep. 2009 - Mai 2012
Business Administration
ESEI Internationa Business School
Sprachen
Englisch
Fließend
Spanisch
Fließend
Bulgarian
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