Desiree Kohler

Mother Agency: Fly Models Management Brazil UK: Zone / MOT London USA: Brand Models Los Angeles France: Crystal Models Paris Germany: Model Management Hamburg Sweden: Select Models Stockholm South Africa: D&A Cape Town Clients: L’Oréal Paris, ASOS, Puma, Fenty Beauty, Wella Hair, Nivea, Schwarzkopf, Lufthansa, Van Cleef & Arpels, NA-KD Fashion, Douglas Cosmetics, etc. Social Media Management, Web Design, B2B and B2C Marketing

• Executed productions with different-sized budgets for campaigns and social media while taking into account the business goals and different objectives • Introduced the Lounge by Zalando rebranding in collaboration with different business units across all digital formats • Optimised production costs by 18% through strategic planning, resource allocation, and vendor negotiation • Drove social media growth of 21% within the first year through engaging content strategies and audience targeting

• Production organization, execution and post-production as well as primary contact person for adidas marketing campaigns, social media content, photo and video shoots • Building and maintaining client relationships • Managing the shoot budget and schedule as well as negotiating fees and contracts • Creation of Digital Toolkits including setting up briefs and creative mood boards for all markets and channels, selecting final outcome according to relevant KPIs

Organise, execute and post-process global marketing campaigns, photo and video shoots Studio coordinator and primary contact person for internal departments and external partners Building and maintaining client relationships with agencies, models, photographers, stylists, etc. Managing the shoot budget and schedule as well as negotiating fees and contracts Filing proper business papers, insurances as well as image and footage data Monitor all shoot samples by taking and maintaining inventory

Graduate Student Research Period in Herzogenaurach, Germany and Paris, France for Master’s thesis: “Open Source and cooperation as a competitive strategy - a comparison between two companies of the consumer goods industry”

Supporting the Production and Global Brand Marketing team in organising global marketing campaigns, photo and video shoots Working with complex business sytems (SRM / SAP), PO's and invoices Managing all shoot samples by taking and maintaining inventory Intercultural work experience by teaming up with global business partners both internally and externally Ongoing efficient communication with internal and external stakeholders

Support of the operating team by planning, realisation and post procession of the events Marketing coordination and project management Elaboration of on- & offline marketing strategies Working with databases and development of marketing measures Target group analysis and segmentation for the leading marketing conferences Direct contact with participants and sponsors for the events and constant communication with customers

Organisation and realisation of photo shootings Set-up and maintenance of the social media pages including budget planning Elaboration and realisation of on- & offline marketing strategies Development and creation of the content and editorial topics Analysis of market and target groups and segmentation of the customer base

• Costumer support and product construction • Product presentation and collection restock • Sales sorting and implementation of sales discounts

• Costumer support and service • Product presentation/ decoration and implementation of sales promotion • Control of goods imports and product shift • Reporting system and security check • Retail security and collection restock • Cash policy and taking inventory

Courses: Strategic Brand Management, Product Innovation Management, Entrepreneurship

Graduate Student Research Period in Herzogenaurach, Germany and Paris, France for Master’s thesis: “Open Source and cooperation as a competitive strategy - a comparison between two companies of the consumer goods industry”