Diana Maria van der Linden

- Manage and grow high performance Sales & Key Account Management Team of Meta Search and Digital Advertising Programs. - Responsible for biggest global client portfolio, including global OTA accounts such as Booking.com, Hotels.com, as well as regional EMEA OTA accounts. - Devise solutions based selling balanced approach to what is right for the client and the business. - Develop new products in cooperation with international cross-functional teams (i.e. product, engineering, analytics).

Managed high performance Sales & Key Account Management Team of Meta Search Programs for global OTAs Booking.com and Hotels.com.

- Managed global key account for Meta Search Programs and grew annual revenue by 66%. - Worked closely with cross-functional teams (product, analytics, data science, engineering, finance, marketing and legal) to develop optimization strategies, new products and solutions for my client. - Monitored and advised client on market and competitor movement.

Managed global key account and DACH region for Meta Search Programs and grew annual revenue by 291%.

Digital River offers SaaS commerce, payments and digital marketing services. - Managed & developed the online business for key accounts in the software and consumer electronic industry. Delivered 43% YoY revenue growth and client satisfaction score of 95%. - Worked with SEO, SEM, Affiliate, Email Marketing teams to drive traffic to the online store. - Optimized online shopper experience and store design through methodical program of site optimization.

- Responsible for overall client growth, satisfaction and retention. - Developed integrated marketing plans to increase store revenue, traffic and close ratios. - Delivered 19% YoY revenue growth and increased client satisfaction score from 29% to 90%.

- Developed and implemented online marketing plans with focus on SEO, SEM, affiliate marketing, meta marketing and display for key clients in the finance and software industry. - Monitored campaign performance and advised on optimization strategies.

- Led the set-up and launch of lastminute.com white label solution in the German market. - Prospected, negotiated with and onboarded new partners. - Launched 30+ new partners and grew lastmintue.com Germany bookings by 100% - Managed partner relationships and optimized their campaigns.

- Developed and launched new brand identity for lastminute.com in Germany. - Responsible for offline marketing activities such as TV and radio commercials, newspaper ads and on-/offline marketing cooperation.

- Created and implemented budget monitoring system for the management team. - Developed and implemented sales controlling system for flights based on a Microsoft Access database. Total TTV flights over 1.2 billion ZAR. - Created functional specification for management information system.

- Negotiated and controlled the sales commission (kick-back) contracts with airline partners for the whole travel agency chain of 400+ travel agencies - Monitored sales and advised travel agencies in order to achieve these contract goals.

- Worked as a team leader, responsible for human resources and office organization. - Developed a broad knowledge and experience in the airline industry. Gained insight in flight fares, rules, ticketing and sales.