Dzhuliana El-Kakhat

• Focused on driving virality and growth on key platforms for different titles • Developed an overall growth strategy which comprises of new customer acquisitions and virality across all channels • Adopted a user and data-driven approach to product development • Launched and optimized customer communication channels • Planned, created and published content on social media channels daily to support and engage the community • The cross-functional role, working together with different game teams

• Managed Social Media channels • Built relationships with community partners • Monitored indicators and set criteria of community satisfaction and engagement • Created and published quality media content (static and video) • Identified and reported new issues that affect players • Planned and executed Community events in Russia & CIS territories • Distributed tasks inside a CM team and coordinated their activities, managed the team to achieve product KPIs • Cooperated with other departments