Ekaterina Rubatskaya

-Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites). -Assists in the production of all property, F&B display, and temporary signage in hotel public areas. -Assists and manages the development, coordination, and execution of all communications activities with a strong emphasis on property F&B promotions and campaigns. -Create marketing plan aligned to hotel sales and revenue strategy.

B2B, B2C, B2B2C Digital marketing activities Strategic marketing activities PR and Communications activities - Planning and executing online PR (paid and organic) campaigns: Facebook, VK, Yandex.Direct. SERM, PPC, CPC - SEO Context strategy through Google AdWords (+Google Analytics) and Yandex. Direct (+Yandex. Metrics) with analysis - Optimizing websites and pages content: the official website (caterburo.ru), e-commerce (canape-online.ru), rent (catering-event.ru)

- Build and maintain strong, long-lasting customer relationships worldwide - Negotiate contracts and close agreements to maximize profit - Debt reduction with customers worldwide - Monthly financial statements (invoices, debts, etc.) B2B, B2C

Full-scale project workout (development, launch & support) in Moscow (mobile app –IOS, Android, Web), launch - November 2014. Key results: - New partners’ database: 30+ approx. per day (communications B2B) - “End2End” business marketing strategy - SEO Context strategy through Google AdWords and Yandex. Direct - Management of team – 4 (Programmers (IOS, Android), Server part programmer)

Created profound social network ,marketing communications B2C, B2B (Russia) -24/7 support of international customer successfully established - 3 + updates per month for internal website (SEO) in 2 languages (English, Russian) - 20+posts on internal website, approx 500 increase in traffic per months - New clients database, 5+ approx per months - Created official company blog, weekly press-releases (http://air-dynamic.ch/blog/) - Communications with Russian clients (sales and support)

Development and implementation of Gamification concept in Digital marketing (new mobile concept “Winter digital engagement platform”) for Europe. Grade: 10/10. 3 KPI Goals - result: Link brand with 3 product benefits, 100K users, frequency 5 times per campaign - 5000 clients to POS -2000 tyres/5000 merchandising pieces Marketing research via interview Development full concept of mobile game Collaboration with Nurun advertising agency ( https://www.nurun.com/en/)

“Official Panasonic Customer care service” project key member Liaison with Accounting, Service and IT departments during start-up Creation full accounting cycle for Official Panasonic Customer care service SAP Project team member: development and implementation -9 months Offsetting optimization project between Head office (Moscow) and Panasonic Customer Care Services all over Russia – 232 partners Winner of Cost-Busters corporate project (mobile tariffs optimization): expenses reduction 65% monthly.

Thesis topic :"Gamification of non-gaming products to drive engagement with brand"