Elizabeth Bridgers

Angestellt, Marketing Director, Genova Diagnostics

Asheville, Vereinigte Staaten

Fähigkeiten und Kenntnisse

marketing communications
website
new product launch
advertising
media relations
publications
writing
editing
team supervising
marketing strategy
sales collateral
fundraising
annual reports
magazines
product packaging

Werdegang

Berufserfahrung von Elizabeth Bridgers

  • Bis heute 17 Jahre und 6 Monate, seit 2007

    Marketing Director

    Genova Diagnostics

    Responsible for advertising, corporate collateral (sales and educational), trade shows, website, media relations, product launches.

  • 2001 - 2006

    Director of Communications & Constituency Relations

    Asheville School

    Responsible for all communications to prospective students, parents, and alumni. Those included alumni magazine; academic prospectus, viewbook, and DVD video; parent publications. Also responsible for all campus events and website design/maintenance, advertising.

  • 1998 - 2000

    Director of Marketing

    Oldham Company

    Responsible for all business-to-business sales publications, consumer educational catalog, product packaging, point-of-sales displays, trade shows, several new product launches

  • 1994 - 1997

    Director of National Communications

    American Cancer Society - National Office

    REsponsible for all national communications and programs executed by over 3,000 regional offices. Those included first national advertising campaign, national corporate partnerships, website development, annual reports, promotions including the Great American Smokeout, and media relations training.

  • 1987 - 1994

    Supervisor

    Cohn & Wolfe Public Relations

    Supervised account teams based in Atlanta and New York representing national and regional companies including Federal Express, AFLAC Insurance, Philips Consumer Electronics, Philip Morris, Hasbro Toys, Atlanta Gas Light Company, Marriott, Hilton, Paris-Las Vegas Casino.

Ausbildung von Elizabeth Bridgers

  • 1984 - 1986

    Literature

    Oglethorpe University

    British Literature; Creative Writing; Journalism

  • 1982 - 1984

    Drama

    University of North Carolina at Greensboro

Sprachen

  • Englisch

    -

Interessen

strategic marketing
direct marketing
website
marketing communications
advertising
media relations
public relations
government relations
writing
editing
publications
fundraising

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