Elke Koferl

2009 - present EMEA Service Operational Management 2007 - 2009 International Channel business focusing on a.) Business Development (build dealer distribution network, tactical program), b.) Channel Management (managing reseller, Partner Account managers, deploy different marketing and sales accelerator program), and c.) Channel Operations (contractual deployment) NOTE: NUR Macroprinter has been acquired by HP on 12/2007

 Lectured BBA students to the fundamental concepts and principles of strategy, reflect current academic thinking and management practice and introduced tools to implement strategies that enhances performance of organizations  Course curriculum accompanied with the leading strategy text book of Robert M. Grant “Contemporary Strategy Analysis”

 Responsible for European Sales Channel from Channel Management (support, monitor, contractual obligations), Business Development (analyzing), defining sales & marketing Strategy until deployment

 Lead the sales and marketing initiatives according to defined strategy within Germany, CH, A  Delivery of customer training, demonstration, support through technical expertise

 Introducing digital imaging systems into the analogue production process  Co-ordinating new production workflow and implementation of the necessary training

 Cross functional collaboration to ensure efficient production co-ordination  Evaluated pricing structure internal and external and analyzed production profitability  Project consultant

Thesis: A medium sized Post-Production Comapny: from planning to realization"